Towardmay was an innovative tech startup founded by Sameer Charles. The brand identity required simplicity and to be recognized alongside the well-established tech companies.

The logo design is based on the "OKIMOTO" typeface. The brand concept is a young boy/girl with a big idea which can come to life in the market place by having access to those who can help make it happen. The requirement for the brand identity development was to reflect similar tech brands such as Mozilla and Quora. The process involved lots of sketches, wine and pulling out hair became all part of the fun experience!