Challenger.IO is a web tool allowing users to customise their feeds through AI.

The challenge was to design a logo and brand assets that had a personal expression and soul. The concept is based off a bot that has eyes with expression and soul that communicated emotion, warmth and personality. The typeface is a custom font created explicitly for this logo. The brand needed to be easy to use, simple, clean, uncluttered and easily recognisable amongst other technology companies such as Facebook, Google and Quora.